SimplyWayfinding
Simple navigation for complex places
Simple navigation for complex places
SimplyWayfinding is a digital wayfinding platform designed to make complex healthcare environments easier to navigate.
Built for hospitals and large public sites, it helps patients, visitors and staff find their destination quickly, clearly and with less stress. There is no app to download and no need to rely on confusing static maps.
The aim is simple: clearer routes, calmer journeys and practical digital navigation that works in the moment people need it.
Hospitals are often busy, unfamiliar and stressful environments. Patients and visitors may already be anxious, late, distracted or unsure where to go.
At the same time, hospital buildings are rarely simple. Departments move, entrances vary, routes change, lifts matter and signage can only do so much in sites that have grown and adapted over many years.
Staff and volunteers do a huge amount to help, but they are often interrupted for directions and cannot be expected to know every route, clinic, corridor and department across a large site.
Finding your way should not be another source of stress.
SimplyWayfinding gives people a clearer way to move through complex buildings, using simple digital routes that are designed around the site they are visiting.
Indoor positioning is not always reliable in large hospital buildings, so SimplyWayfinding is designed around clear start points, QR codes and site-specific routes rather than depending on live GPS-style tracking.
It works when people are already on site and trying to find their way quickly, whether they arrive through a main entrance, a QR code, or a shared link.
SimplyWayfinding was independently designed and developed by Allen Gibson.
I started working at Lincoln Hospital in 2023 and quickly noticed how often people struggled to find their way. Patients and visitors were often trying to navigate a large, unfamiliar building at moments when they were already anxious, late or unsure where to go.
There were always staff and volunteers doing their best to help, but I also saw how difficult that could be. Hospitals are so large and complex that staff often know the areas they work in well, but may not know every route, entrance, lift, clinic or department across the whole site.
I felt that myself too. Even after working in the hospital for some time, I could still find it difficult to confidently direct someone to the right place. That made the problem feel very real.
So, in evenings and weekends, I started learning to code and began building a simple tool that could make hospital navigation clearer and calmer. SimplyWayfinding grew from that idea: practical digital wayfinding for complex places, built around the people who actually have to use them.
SimplyWayfinding is not generic mapping software adapted for healthcare. It is built around the realities of indoor navigation in large, changing, operational sites.
Routes can be configured around real entrances, departments, corridors, lifts, floors and destination points, creating a practical digital layer that can evolve as the site changes.
For patients and visitors, it simply makes getting where they need to go easier. For staff and organisations, it helps reduce the everyday friction caused by complex buildings and unclear routes.
SimplyWayfinding is built around real places, real journeys and real feedback from the people who use them.
If something could be clearer, if a route does not feel quite right, or if you have a question about the platform, please get in touch.
For feedback or general enquiries, email hello@simplywayfinding.com.